<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Hippopotamus : Derniers contenus</title><link>http://reseau.journaldunet.com/e/hippopotamus-4120650</link><atom:link href="http://reseau.journaldunet.com/e/hippopotamus-4120650" rel="self" type="application/rss+xml" /><description>Hippopotamus : Derniers contenus</description><language>fr</language><pubDate>Sun, 21 Jun 2026 19:54:02 +0200</pubDate><lastBuildDate>Sun, 21 Jun 2026 19:54:02 +0200</lastBuildDate><item><title>La publicité mobile, un générateur de trafic en point de vente ?</title><link>https://www.journaldunet.com/ebusiness/internet-mobile/1187581-la-publicite-mobile-un-generateur-de-trafic-en-point-de-vente/</link><description><![CDATA[<a href="https://www.journaldunet.com/ebusiness/internet-mobile/1187581-la-publicite-mobile-un-generateur-de-trafic-en-point-de-vente/"><img src="https://img-0.journaldunet.com/mIUmv2Wp75KjWLoi6tMBlPOY0vQ=/1280x/smart/2946f9b38b7b4a5083f3c6ca08787ba0/user-jdn/10007850.jpg" align="left" hspace="5" vspace="0"></a>Outil de branding et de performance en ligne, la publicité mobile est-elle également en mesure de générer du trafic en point de vente ? La Mobile Marketing Association France a organisé un Petit-déjeuner du Marketing Mobile pour revenir sur les dernières expérimentations sur le sujet.]]></description><pubDate>Mon, 07 Nov 2016 16:28:51 +0100</pubDate><guid>https://www.journaldunet.com/ebusiness/internet-mobile/1187581-la-publicite-mobile-un-generateur-de-trafic-en-point-de-vente/</guid><enclosure url="https://img-0.journaldunet.com/mIUmv2Wp75KjWLoi6tMBlPOY0vQ=/1280x/smart/2946f9b38b7b4a5083f3c6ca08787ba0/user-jdn/10007850.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Julie Poilleux]]></dc:creator><ccmbenchmark:content_author><![CDATA[Julie Poilleux]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Mobile Marketing Association France]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item><item><title>"La bureautique de nos 300 restaurants va être virtualisée et centralisée"</title><link>https://www.journaldunet.com/cloud/1093706-la-bureautique-de-nos-300-restaurants-va-etre-virtualisee-et-centralisee/</link><description><![CDATA[<a href="https://www.journaldunet.com/cloud/1093706-la-bureautique-de-nos-300-restaurants-va-etre-virtualisee-et-centralisee/"><img src="https://img-0.journaldunet.com/FqbJAHXD__KrmmS3jf0xzjjYR6M=/1280x/smart/da7180ef4cf84706842f7aa7edaa15ff/ccmcms-jdn/1016592.jpg" align="left" hspace="5" vspace="0"></a>Hippopotamus, Bistro Romain, Brasseries Flo, Taverne de Maitre Kanter... Pour l'ensemble de ses enseignes de restaurants, le groupe Flo combine Cloud privé et public.]]></description><pubDate>Fri, 14 Oct 2011 12:49:07 +0200</pubDate><guid>https://www.journaldunet.com/cloud/1093706-la-bureautique-de-nos-300-restaurants-va-etre-virtualisee-et-centralisee/</guid><enclosure url="https://img-0.journaldunet.com/FqbJAHXD__KrmmS3jf0xzjjYR6M=/1280x/smart/da7180ef4cf84706842f7aa7edaa15ff/ccmcms-jdn/1016592.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Antoine Crochet-Damais]]></dc:creator><ccmbenchmark:content_author><![CDATA[Antoine Crochet-Damais]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Red Hippopotamus, le pari du fast food haut-de-gamme</title><link>https://www.journaldunet.com/economie/services/1091490-red-hippopotamus-le-pari-du-fast-food-haut-de-gamme/</link><description><![CDATA[<a href="https://www.journaldunet.com/economie/services/1091490-red-hippopotamus-le-pari-du-fast-food-haut-de-gamme/"><img src="https://img-0.journaldunet.com/IbOLaUqzRQolOQ7yYJ28-_-EVpA=/1280x/smart/6602169833ab4bf49dfc38a827c1cfa7/ccmcms-jdn/982456-red-hippopotamus-le-pari-du-fast-food-haut-de-gamme.jpg" align="left" hspace="5" vspace="0"></a>Le spécialiste de la viande de bœuf vise haut pour sa nouvelle enseigne de restauration rapide.]]></description><pubDate>Wed, 14 Sep 2011 15:55:22 +0200</pubDate><guid>https://www.journaldunet.com/economie/services/1091490-red-hippopotamus-le-pari-du-fast-food-haut-de-gamme/</guid><enclosure url="https://img-0.journaldunet.com/IbOLaUqzRQolOQ7yYJ28-_-EVpA=/1280x/smart/6602169833ab4bf49dfc38a827c1cfa7/ccmcms-jdn/982456-red-hippopotamus-le-pari-du-fast-food-haut-de-gamme.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[C&eacute;line Deluzarche]]></dc:creator><ccmbenchmark:content_author><![CDATA[C&eacute;line Deluzarche]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item></channel></rss>