<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Isobar : Derniers contenus</title><link>https://www.journaldunet.com/isobar/</link><atom:link href="https://www.journaldunet.com/isobar/" rel="self" type="application/rss+xml" /><description>Isobar : Derniers contenus</description><language>fr</language><pubDate>Sat, 13 Jun 2026 13:03:04 +0200</pubDate><lastBuildDate>Sat, 13 Jun 2026 13:03:04 +0200</lastBuildDate><item><title>"La data doit donner des insights qui structurent la campagne média"</title><link>https://www.journaldunet.com/adtech/1194111-olivier-sebag-isobar/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1194111-olivier-sebag-isobar/"><img src="https://img-0.journaldunet.com/-N3Fo_8AoiZ8xTP-kbYCAPncuc4=/1280x/smart/9ae0169ec0904c69a554bfc61c30ac07/ccmcms-jdn/10519147.jpg" align="left" hspace="5" vspace="0"></a>Nouveau CEO d'Isobar France, Olivier Sebag venait présenter son plan stratégique pour l'agence créative digitale et débattre des enjeux auxquels le marché français est confronté.]]></description><pubDate>Fri, 28 Apr 2017 11:23:05 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1194111-olivier-sebag-isobar/</guid><enclosure url="https://img-0.journaldunet.com/-N3Fo_8AoiZ8xTP-kbYCAPncuc4=/1280x/smart/9ae0169ec0904c69a554bfc61c30ac07/ccmcms-jdn/10519147.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Info JDN : ça bouge à la tête de Carat France et Isobar France</title><link>https://www.journaldunet.com/adtech/1191403-info-jdn-ca-bouge-a-la-tete-de-carat-france-et-isobar/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1191403-info-jdn-ca-bouge-a-la-tete-de-carat-france-et-isobar/"><img src="https://img-0.journaldunet.com/zxo9qUA02PsZYFHEWBjBG3qj1_w=/1280x/smart/f67f30c14c0e465094201aa0b433ad76/ccmcms-jdn/10459280.jpg" align="left" hspace="5" vspace="0"></a>Sabina Gros quitte Isobar France pour remplacer Jean-Luc Chetrit à la tête de Carat France. Elle est elle-même remplacée par le directeur général de Publicis Marcel, Olivier Sebag.]]></description><pubDate>Wed, 08 Feb 2017 16:00:37 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1191403-info-jdn-ca-bouge-a-la-tete-de-carat-france-et-isobar/</guid><enclosure url="https://img-0.journaldunet.com/zxo9qUA02PsZYFHEWBjBG3qj1_w=/1280x/smart/f67f30c14c0e465094201aa0b433ad76/ccmcms-jdn/10459280.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Nicolas Jaimes]]></dc:creator><ccmbenchmark:content_author><![CDATA[Nicolas Jaimes]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Sabina Gros (Isobar) : "Isobar a un objectif de 24% de croissance pour 2015"</title><link>https://www.journaldunet.com/adtech/1150611-sabina-gros-isobar-isobar-a-un-objectif-de-24-de-croissance-pour-2015/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1150611-sabina-gros-isobar-isobar-a-un-objectif-de-24-de-croissance-pour-2015/"><img src="https://img-0.journaldunet.com/1kbq_8ZjOrCrkLr0cJoOQxwXn7c=/1280x/smart/0cd48f62a83e42399864f1664a468b1b/ccmcms-jdn/2544676.jpg" align="left" hspace="5" vspace="0"></a>Sabina Gros, directrice générale de l'agence Isobar, était l'invitée de l'émission "Les Décideurs du Net", présentée par le JDN et Décideurs TV.]]></description><pubDate>Thu, 26 Feb 2015 17:26:35 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1150611-sabina-gros-isobar-isobar-a-un-objectif-de-24-de-croissance-pour-2015/</guid><enclosure url="https://img-0.journaldunet.com/1kbq_8ZjOrCrkLr0cJoOQxwXn7c=/1280x/smart/0cd48f62a83e42399864f1664a468b1b/ccmcms-jdn/2544676.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Aude Fredouelle]]></dc:creator><ccmbenchmark:content_author><![CDATA[Aude Fredouelle]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar décrypte les multiples significations du "like"</title><link>https://www.journaldunet.com/ebusiness/marques-sites/1100081-isobar-decrypte-les-multiples-significations-du-like/</link><description><![CDATA[<a href="https://www.journaldunet.com/ebusiness/marques-sites/1100081-isobar-decrypte-les-multiples-significations-du-like/"><img src="https://img-0.journaldunet.com/TXbCJBaf9lQxzJQVwC8c5mLy2q8=/1280x/smart/788740d38d11433fb76d008897f985e9/ccmcms-jdn/1211589.jpg" align="left" hspace="5" vspace="0"></a>Le "like" d'un internaute peut recouvrir de nombreuses significations, mais lesquelles ?]]></description><pubDate>Fri, 20 Apr 2012 11:51:11 +0200</pubDate><guid>https://www.journaldunet.com/ebusiness/marques-sites/1100081-isobar-decrypte-les-multiples-significations-du-like/</guid><enclosure url="https://img-0.journaldunet.com/TXbCJBaf9lQxzJQVwC8c5mLy2q8=/1280x/smart/788740d38d11433fb76d008897f985e9/ccmcms-jdn/1211589.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Offremedia.com Pour Le Jdn]]></dc:creator><ccmbenchmark:content_author><![CDATA[Offremedia.com Pour Le Jdn]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Offremedia]]></ccmbenchmark:content_author_company></item><item><title>Nokia confie son budget média mondial à Carat</title><link>https://www.journaldunet.com/adtech/1071537-nokia-confie-son-budget-media-mondial-a-carat/</link><description><![CDATA[]]></description><pubDate>Thu, 18 Jun 2009 12:26:22 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1071537-nokia-confie-son-budget-media-mondial-a-carat/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Aegis Média France accentue sa stratégie Internet</title><link>https://www.journaldunet.com/adtech/1077572-aegis-media-france-accentue-sa-strategie-internet/</link><description><![CDATA[]]></description><pubDate>Tue, 14 Apr 2009 14:39:17 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1077572-aegis-media-france-accentue-sa-strategie-internet/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>"Face à Google, les agences médias devront se réinventer pour conserver une forte valeur ajoutée"</title><link>https://www.journaldunet.com/adtech/1024199-face-a-google-les-agences-medias-devront-se-reinventer-pour-conserver-une-forte-valeur-ajoutee/</link><description><![CDATA[Pour le président d'Isobar, le CPM est plus bas en France qu'à l'étranger du fait du faible nombre de campagnes de branding. Il explique comment il compte s'y prendre pour amener les annonceurs à être moins frileux online.]]></description><pubDate>Mon, 24 Nov 2008 00:00:00 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1024199-face-a-google-les-agences-medias-devront-se-reinventer-pour-conserver-une-forte-valeur-ajoutee/</guid><dc:creator><![CDATA[Frantz Grenier]]></dc:creator><ccmbenchmark:content_author><![CDATA[Frantz Grenier]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Aegis rachète IF, une agence interactive malaisienne</title><link>https://www.journaldunet.com/adtech/1082010-aegis-rachete-if-une-agence-interactive-malaisienne/</link><description><![CDATA[]]></description><pubDate>Wed, 29 Oct 2008 10:11:18 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1082010-aegis-rachete-if-une-agence-interactive-malaisienne/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Confidentiel : Marvellous impose son adserver aux régies mobiles</title><link>https://www.journaldunet.com/ebusiness/telecoms-fai/1057089-confidentiel-marvellous-impose-son-adserver-aux-regies-mobiles/</link><description><![CDATA[]]></description><pubDate>Fri, 12 Sep 2008 19:33:21 +0200</pubDate><guid>https://www.journaldunet.com/ebusiness/telecoms-fai/1057089-confidentiel-marvellous-impose-son-adserver-aux-regies-mobiles/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>NetBooster s'associe avec les deux co-fondateurs d'Isobar</title><link>https://www.journaldunet.com/adtech/1017272-netbooster-s-associe-avec-les-deux-co-fondateurs-d-isobar/</link><description><![CDATA[]]></description><pubDate>Tue, 04 Sep 2007 15:09:39 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1017272-netbooster-s-associe-avec-les-deux-co-fondateurs-d-isobar/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar rachète le brésilien AgenciaClick</title><link>https://www.journaldunet.com/martech/1051625-isobar-rachete-le-bresilien-agenciaclick/</link><description><![CDATA[]]></description><pubDate>Thu, 22 Feb 2007 11:53:28 +0100</pubDate><guid>https://www.journaldunet.com/martech/1051625-isobar-rachete-le-bresilien-agenciaclick/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar abandonne son positionnement de réseau interactif</title><link>https://www.journaldunet.com/martech/1052556-isobar-abandonne-son-positionnement-de-reseau-interactif/</link><description><![CDATA[]]></description><pubDate>Mon, 12 Feb 2007 14:47:24 +0100</pubDate><guid>https://www.journaldunet.com/martech/1052556-isobar-abandonne-son-positionnement-de-reseau-interactif/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar, 1ère agence interactive sur lachat despace online</title><link>https://www.journaldunet.com/adtech/1074449-isobar-1ere-agence-interactive-sur-lachat-despace-online/</link><description><![CDATA[]]></description><pubDate>Fri, 27 Oct 2006 12:40:09 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1074449-isobar-1ere-agence-interactive-sur-lachat-despace-online/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Aegis rachète l'agence interactive néerlandaise Bookmark</title><link>https://www.journaldunet.com/martech/1064513-aegis-rachete-l-agence-interactive-neerlandaise-bookmark/</link><description><![CDATA[]]></description><pubDate>Tue, 25 Jul 2006 18:21:32 +0200</pubDate><guid>https://www.journaldunet.com/martech/1064513-aegis-rachete-l-agence-interactive-neerlandaise-bookmark/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar prend du galon dans Aegis</title><link>https://www.journaldunet.com/solutions/reseau-social-d-entreprise/1075900-isobar-prend-du-galon-dans-aegis/</link><description><![CDATA[]]></description><pubDate>Wed, 15 Mar 2006 17:32:59 +0100</pubDate><guid>https://www.journaldunet.com/solutions/reseau-social-d-entreprise/1075900-isobar-prend-du-galon-dans-aegis/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Isobar enregistre une croissance de 36 % de ses revenus en 2005</title><link>https://www.journaldunet.com/adtech/1076075-isobar-enregistre-une-croissance-de-36-de-ses-revenus-en-2005/</link><description><![CDATA[]]></description><pubDate>Fri, 10 Mar 2006 19:07:13 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1076075-isobar-enregistre-une-croissance-de-36-de-ses-revenus-en-2005/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item></channel></rss>