<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>TradeDoubler : Derniers contenus</title><link>https://www.journaldunet.com/tradedoubler/</link><atom:link href="https://www.journaldunet.com/tradedoubler/" rel="self" type="application/rss+xml" /><description>TradeDoubler : Derniers contenus</description><language>fr</language><pubDate>Fri, 19 Jun 2026 23:22:34 +0200</pubDate><lastBuildDate>Fri, 19 Jun 2026 23:22:34 +0200</lastBuildDate><item><title>"Avec l'IA, les éditeurs qui font du content to commerce doivent complètement revoir leur manière d'acquérir du trafic"</title><link>https://www.journaldunet.com/adtech/1535953-l-ia-generative-est-en-train-de-creer-un-boom-du-trafic-pour-les-publishers/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1535953-l-ia-generative-est-en-train-de-creer-un-boom-du-trafic-pour-les-publishers/"><img src="https://img-0.journaldunet.com/fwXaHjWqoHc1N1C2jm-xfaWs0p0=/1280x/smart/842651876e83491ea3823fb2019e6655/ccmcms-jdn/39512025.png" align="left" hspace="5" vspace="0"></a>Pour le directeur général de la plateforme d'affiliation Tradedoubler, la menace de l'IA qui pèse sur les éditeurs de content to commerce est largement compensée par ses atouts]]></description><pubDate>Tue, 05 Nov 2024 14:09:19 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1535953-l-ia-generative-est-en-train-de-creer-un-boom-du-trafic-pour-les-publishers/</guid><enclosure url="https://img-0.journaldunet.com/fwXaHjWqoHc1N1C2jm-xfaWs0p0=/1280x/smart/842651876e83491ea3823fb2019e6655/ccmcms-jdn/39512025.png" type="image/png" length="0"/><dc:creator><![CDATA[Luciana Uch&ocirc;a-Lefebvre]]></dc:creator><ccmbenchmark:content_author><![CDATA[Luciana Uch&ocirc;a-Lefebvre]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>L'affiliation, victime collatérale de la fin du cookie tiers ?</title><link>https://www.journaldunet.com/adtech/1510413-l-affiliation-victime-collaterale-de-la-fin-du-cookie-tiers/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1510413-l-affiliation-victime-collaterale-de-la-fin-du-cookie-tiers/"><img src="https://img-0.journaldunet.com/sygbqmf5BKNWEYQfEz5lCxE4Td4=/1280x/smart/9489651730be4229b612cc9a060d9989/ccmcms-jdn/33131717.jpg" align="left" hspace="5" vspace="0"></a>Les incohérences entre les plateformes d'affiliation et Google Analytics interrogent le secteur. Si l'abandon du last click par Google a fait figure de coupable idéal, le problème semble ailleurs.]]></description><pubDate>Fri, 01 Apr 2022 15:14:02 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1510413-l-affiliation-victime-collaterale-de-la-fin-du-cookie-tiers/</guid><enclosure url="https://img-0.journaldunet.com/sygbqmf5BKNWEYQfEz5lCxE4Td4=/1280x/smart/9489651730be4229b612cc9a060d9989/ccmcms-jdn/33131717.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Luciana Uch&ocirc;a-Lefebvre]]></dc:creator><ccmbenchmark:content_author><![CDATA[Luciana Uch&ocirc;a-Lefebvre]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>L’analyse des parcours de navigation pour décupler l'impact marketing</title><link>https://www.journaldunet.com/martech/1161970-l-analyse-des-parcours-de-navigation-pour-decupler-l-impact-marketing/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1161970-l-analyse-des-parcours-de-navigation-pour-decupler-l-impact-marketing/"><img src="https://img-0.journaldunet.com/ytIn477Hwe2G0aHZA_XY0oVqLLQ=/1280x/smart/adfb54105e2949c8a8ca76629378c0a6/user-jdn/10031037-pascal-gayat.jpg" align="left" hspace="5" vspace="0"></a>Les marketers n’ont jamais eu autant d’occasions de nouer des liens avec leurs clients. Comment mettre à profit ces opportunités ?]]></description><pubDate>Sat, 19 Sep 2015 16:33:58 +0200</pubDate><guid>https://www.journaldunet.com/martech/1161970-l-analyse-des-parcours-de-navigation-pour-decupler-l-impact-marketing/</guid><enclosure url="https://img-0.journaldunet.com/ytIn477Hwe2G0aHZA_XY0oVqLLQ=/1280x/smart/adfb54105e2949c8a8ca76629378c0a6/user-jdn/10031037-pascal-gayat.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Pascal Gayat]]></dc:creator><ccmbenchmark:content_author><![CDATA[Pascal Gayat]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Digital Influence Consulting - SuperMar.Tech]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item><item><title>5 outils e-commerce pour accroître les ventes en ligne</title><link>https://www.journaldunet.com/retail/1144232-5-outils-e-commerce-pour-accroitre-les-ventes-en-ligne/</link><description><![CDATA[<a href="https://www.journaldunet.com/retail/1144232-5-outils-e-commerce-pour-accroitre-les-ventes-en-ligne/"><img src="https://img-0.journaldunet.com/CwpyciBcwbEQo14Iyq9N7LZ4VTA=/1280x/smart/c6cd0c90a7804dd096649293b799b8d9/user-jdn/10024260-pierre-elemento-formateur-rgpd-gdpr-dpo-freelance.jpg" align="left" hspace="5" vspace="0"></a>Voici 5 outils susceptibles d'accroître les ventes en ligne et les marges des entreprises de l'e-commerce.]]></description><pubDate>Mon, 29 Sep 2014 16:48:10 +0200</pubDate><guid>https://www.journaldunet.com/retail/1144232-5-outils-e-commerce-pour-accroitre-les-ventes-en-ligne/</guid><enclosure url="https://img-0.journaldunet.com/CwpyciBcwbEQo14Iyq9N7LZ4VTA=/1280x/smart/c6cd0c90a7804dd096649293b799b8d9/user-jdn/10024260-pierre-elemento-formateur-rgpd-gdpr-dpo-freelance.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Pierre Elemento ]]></dc:creator><ccmbenchmark:content_author><![CDATA[Pierre Elemento ]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[DPO MASTER]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item><item><title>Tradedoubler cède son activité search à Netbooster</title><link>https://www.journaldunet.com/martech/1094606-tradedoubler-cede-son-activite-search-a-netbooster/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1094606-tradedoubler-cede-son-activite-search-a-netbooster/"><img src="https://img-0.journaldunet.com/iEzjwLPwMblRPKUuMjvaOxNrh18=/1280x/smart/b7baf92b4d7e49afbbaa9f22e9cd6a0e/ccmcms-jdn/1041497.jpg" align="left" hspace="5" vspace="0"></a>Netbooster rachète la division search de Tradedoubler. La plate-forme d'affiliation se recentre sur son cœur de métier.]]></description><pubDate>Wed, 09 Nov 2011 14:53:58 +0100</pubDate><guid>https://www.journaldunet.com/martech/1094606-tradedoubler-cede-son-activite-search-a-netbooster/</guid><enclosure url="https://img-0.journaldunet.com/iEzjwLPwMblRPKUuMjvaOxNrh18=/1280x/smart/b7baf92b4d7e49afbbaa9f22e9cd6a0e/ccmcms-jdn/1041497.jpg" type="image/jpeg" length="0"/><dc:creator><![CDATA[Beno&icirc;t M&eacute;li]]></dc:creator><ccmbenchmark:content_author><![CDATA[Beno&icirc;t M&eacute;li]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[CCM Benchmark]]></ccmbenchmark:content_author_company></item><item><title>Deux anciens d'Axciom et Tradedoubler lancent Datvantage</title><link>https://www.journaldunet.com/adtech/1050023-deux-anciens-d-axciom-et-tradedoubler-lancent-datvantage/</link><description><![CDATA[]]></description><pubDate>Fri, 23 Oct 2009 12:31:45 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1050023-deux-anciens-d-axciom-et-tradedoubler-lancent-datvantage/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Tradedoubler lance une offre d'affiliation pour les sites sociaux</title><link>https://www.journaldunet.com/martech/1053835-tradedoubler-lance-une-offre-d-affiliation-pour-les-sites-sociaux/</link><description><![CDATA[]]></description><pubDate>Fri, 11 Sep 2009 10:42:22 +0200</pubDate><guid>https://www.journaldunet.com/martech/1053835-tradedoubler-lance-une-offre-d-affiliation-pour-les-sites-sociaux/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>"La croissance de l'affiliation va ralentir significativement en 2009"</title><link>https://www.journaldunet.com/martech/1042998-la-croissance-de-l-affiliation-va-ralentir-significativement-en-2009/</link><description><![CDATA[Pour la rentrée, le JDN interviewe chaque jour un dirigeant de l'e-Business qui livre ses prévisions de marché et ses objectifs pour le second semestre. Aujourd'hui, le directeur Europe du Sud et Benelux de Tradedoubler, Germain Bos.]]></description><pubDate>Wed, 02 Sep 2009 00:00:00 +0200</pubDate><guid>https://www.journaldunet.com/martech/1042998-la-croissance-de-l-affiliation-va-ralentir-significativement-en-2009/</guid><dc:creator><![CDATA[Beno&icirc;t M&eacute;li]]></dc:creator><ccmbenchmark:content_author><![CDATA[Beno&icirc;t M&eacute;li]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[CCM Benchmark]]></ccmbenchmark:content_author_company></item><item><title>Les plateformes d'affiliation montent leur propre syndicat</title><link>https://www.journaldunet.com/martech/1058394-les-plateformes-d-affiliation-montent-leur-propre-syndicat/</link><description><![CDATA[]]></description><pubDate>Tue, 03 Feb 2009 13:33:36 +0100</pubDate><guid>https://www.journaldunet.com/martech/1058394-les-plateformes-d-affiliation-montent-leur-propre-syndicat/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler : 195 millions d'euros de CA au 1er semestre</title><link>https://www.journaldunet.com/martech/1079312-tradedoubler-195-millions-d-euros-de-ca-au-1er-semestre/</link><description><![CDATA[]]></description><pubDate>Mon, 28 Jul 2008 12:13:18 +0200</pubDate><guid>https://www.journaldunet.com/martech/1079312-tradedoubler-195-millions-d-euros-de-ca-au-1er-semestre/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler double son activité au premier trimestre</title><link>https://www.journaldunet.com/martech/1006393-tradedoubler-double-son-activite-au-premier-trimestre/</link><description><![CDATA[]]></description><pubDate>Thu, 24 Apr 2008 10:06:49 +0200</pubDate><guid>https://www.journaldunet.com/martech/1006393-tradedoubler-double-son-activite-au-premier-trimestre/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler lance son outil de publicité contextuelle AdMatch</title><link>https://www.journaldunet.com/adtech/1007267-tradedoubler-lance-son-outil-de-publicite-contextuelle-admatch/</link><description><![CDATA[]]></description><pubDate>Wed, 02 Apr 2008 14:17:56 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1007267-tradedoubler-lance-son-outil-de-publicite-contextuelle-admatch/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>La communauté d'affiliés WebmasterClub remet ses trophés</title><link>https://www.journaldunet.com/adtech/1008753-la-communaute-d-affilies-webmasterclub-remet-ses-trophes/</link><description><![CDATA[]]></description><pubDate>Wed, 27 Feb 2008 12:07:06 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1008753-la-communaute-d-affilies-webmasterclub-remet-ses-trophes/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler : + 77 % d'activité au troisième trimestre</title><link>https://www.journaldunet.com/martech/1014468-tradedoubler-77-d-activite-au-troisieme-trimestre/</link><description><![CDATA[]]></description><pubDate>Tue, 13 Nov 2007 12:14:17 +0100</pubDate><guid>https://www.journaldunet.com/martech/1014468-tradedoubler-77-d-activite-au-troisieme-trimestre/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler se renforce dans le search marketing</title><link>https://www.journaldunet.com/martech/1018635-tradedoubler-se-renforce-dans-le-search-marketing/</link><description><![CDATA[]]></description><pubDate>Thu, 26 Jul 2007 15:15:53 +0200</pubDate><guid>https://www.journaldunet.com/martech/1018635-tradedoubler-se-renforce-dans-le-search-marketing/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler : + 30 % de chiffre d'affaires</title><link>https://www.journaldunet.com/martech/1028395-tradedoubler-30-de-chiffre-d-affaires/</link><description><![CDATA[]]></description><pubDate>Thu, 26 Apr 2007 16:23:58 +0200</pubDate><guid>https://www.journaldunet.com/martech/1028395-tradedoubler-30-de-chiffre-d-affaires/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler : chiffre d'affaires en hausse de 61 %</title><link>https://www.journaldunet.com/economie/finance/1101846-tradedoubler-chiffre-d-affaires-en-hausse-de-61/</link><description><![CDATA[]]></description><pubDate>Wed, 31 Jan 2007 15:39:31 +0100</pubDate><guid>https://www.journaldunet.com/economie/finance/1101846-tradedoubler-chiffre-d-affaires-en-hausse-de-61/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Colloque IAB France 2006 : enthousiasme de rigueur</title><link>https://www.journaldunet.com/adtech/1074261-colloque-iab-france-2006-enthousiasme-de-rigueur/</link><description><![CDATA[]]></description><pubDate>Tue, 31 Oct 2006 11:39:24 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1074261-colloque-iab-france-2006-enthousiasme-de-rigueur/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Trimestriels : Tradedoubler annonce une forte croissance</title><link>https://www.journaldunet.com/economie/finance/1101973-trimestriels-tradedoubler-annonce-une-forte-croissance/</link><description><![CDATA[]]></description><pubDate>Fri, 27 Oct 2006 15:51:56 +0200</pubDate><guid>https://www.journaldunet.com/economie/finance/1101973-trimestriels-tradedoubler-annonce-une-forte-croissance/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>Hausse de 56 % du chiffre d'affaires de TradeDoubler</title><link>https://www.journaldunet.com/martech/1063367-hausse-de-56-du-chiffre-d-affaires-de-tradedoubler/</link><description><![CDATA[]]></description><pubDate>Fri, 11 Aug 2006 11:53:18 +0200</pubDate><guid>https://www.journaldunet.com/martech/1063367-hausse-de-56-du-chiffre-d-affaires-de-tradedoubler/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item><item><title>TradeDoubler s'attaque au marché russe</title><link>https://www.journaldunet.com/martech/1066439-tradedoubler-s-attaque-au-marche-russe/</link><description><![CDATA[]]></description><pubDate>Wed, 03 May 2006 14:04:09 +0200</pubDate><guid>https://www.journaldunet.com/martech/1066439-tradedoubler-s-attaque-au-marche-russe/</guid><dc:creator><![CDATA[La R&eacute;daction]]></dc:creator><ccmbenchmark:content_author><![CDATA[La R&eacute;daction]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[JDN]]></ccmbenchmark:content_author_company></item></channel></rss>