<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Ashley Stirrup : Dernier contenus</title><link>/account/ashley-stirrup-25141</link><atom:link href="/account/ashley-stirrup-25141" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sat, 15 Aug 2026 16:10:26 +0200</pubDate><lastBuildDate>Sat, 15 Aug 2026 16:10:26 +0200</lastBuildDate><item><title>Les 8 règles d’or pour un marketing orienté données</title><link>https://www.journaldunet.com/adtech/1194681-les-8-regles-d-or-pour-un-marketing-oriente-donnees/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1194681-les-8-regles-d-or-pour-un-marketing-oriente-donnees/"><img src="https://img-0.journaldunet.com/TLnWrluYmnW0QXmheVVRtxCROUs=/100x/smart/67142823731d4b6ca8d455081781ad0a/user-jdn/10020070-anonyme-anonyme.jpg" align="left" hspace="5" vspace="0"></a>Est-ce le marketing qui a mis en lumière le potentiel des données ou le contraire ? 
Une seule certitude : sans les données, il n’existe pas d’avenir pour le marketing.]]></description><pubDate>Fri, 19 May 2017 16:12:11 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1194681-les-8-regles-d-or-pour-un-marketing-oriente-donnees/</guid><dc:creator><![CDATA[Ashley Stirrup]]></dc:creator><ccmbenchmark:content_author><![CDATA[Ashley Stirrup]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Talend]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>