<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Baptiste Carr&amp;egrave;re : Dernier contenus</title><link>/account/baptiste-carrere-138806</link><atom:link href="/account/baptiste-carrere-138806" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 29 Jul 2026 01:29:32 +0200</pubDate><lastBuildDate>Wed, 29 Jul 2026 01:29:32 +0200</lastBuildDate><item><title>Le mobile au service de l'expérience d'achat en magasin</title><link>https://www.journaldunet.com/adtech/1514723-le-mobile-au-service-de-l-experience-d-achat-en-magasin/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1514723-le-mobile-au-service-de-l-experience-d-achat-en-magasin/"><img src="https://img-0.journaldunet.com/NFRSJ6JSt_Ui0URgUX-RsuRTngA=/100x/smart/4e7ebbfc23ab4956a909a452bf4e6f75/user-jdn/10039574-baptiste-carrere.jpg" align="left" hspace="5" vspace="0"></a>Malgré la pandémie et l'essor du e-commerce, les magasins sont toujours florissants. Mais pour prospérer, ils doivent revoir leur parcours d'achat pour attirer des clients férus de technologie.]]></description><pubDate>Thu, 29 Sep 2022 19:02:53 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1514723-le-mobile-au-service-de-l-experience-d-achat-en-magasin/</guid><dc:creator><![CDATA[Baptiste Carr&egrave;re]]></dc:creator><ccmbenchmark:content_author><![CDATA[Baptiste Carr&egrave;re]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[AppsFlyer]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>