<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Benjamin Renaud : Dernier contenus</title><link>/account/benjamin-renaud-238344</link><atom:link href="/account/benjamin-renaud-238344" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 22 Jul 2026 13:25:01 +0200</pubDate><lastBuildDate>Wed, 22 Jul 2026 13:25:01 +0200</lastBuildDate><item><title>De YouTube à Spotify :  le marketing local change d'échelle</title><link>https://www.journaldunet.com/adtech/1552621-de-youtube-a-spotify-le-marketing-local-change-d-echelle/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1552621-de-youtube-a-spotify-le-marketing-local-change-d-echelle/"><img src="https://img-0.journaldunet.com/50MJQ8qgPpcXIuzGr4g3gT7lXXU=/100x/smart/c03ac8a18fa34d9c96f72106b129a85f/user-jdn/39541787-benjamin-renaud.jpg" align="left" hspace="5" vspace="0"></a>Les grands médias digitaux ont longtemps été inaccessibles aux réseaux locaux. Ce verrou a sauté : et il change fondamentalement qui, dans un réseau, a le pouvoir d'agir sur sa propre croissance.]]></description><pubDate>Thu, 16 Jul 2026 09:25:33 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1552621-de-youtube-a-spotify-le-marketing-local-change-d-echelle/</guid><dc:creator><![CDATA[Benjamin Renaud]]></dc:creator><ccmbenchmark:content_author><![CDATA[Benjamin Renaud]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Visiperf by ORIXA]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>