<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Benoit Bergeaud : Dernier contenus</title><link>/account/benoit-bergeaud-15136</link><atom:link href="/account/benoit-bergeaud-15136" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Tue, 09 Jun 2026 08:43:03 +0200</pubDate><lastBuildDate>Tue, 09 Jun 2026 08:43:03 +0200</lastBuildDate><item><title>Le live streaming : le low-tech au service  du story-telling de la proximité.</title><link>https://www.journaldunet.com/publishers/1177876-le-live-streaming-le-low-tech-au-service-du-story-telling-de-la-proximite/</link><description><![CDATA[<a href="https://www.journaldunet.com/publishers/1177876-le-live-streaming-le-low-tech-au-service-du-story-telling-de-la-proximite/"><img src="https://img-0.journaldunet.com/QZHAdsr7n9QnoB24MLOLUzP7Ol0=/100x/smart/7a0b3516e3584a8695ddbf6e359c1309/user-jdn/32902.jpg" align="left" hspace="5" vspace="0"></a>La communication digitale semble aujourd’hui sous le charme du live streaming. La diffusion de contenu live n’est pourtant pas nouvelle sur le web. Comment expliquer cet engouement soudain?]]></description><pubDate>Wed, 27 Apr 2016 13:42:53 +0200</pubDate><guid>https://www.journaldunet.com/publishers/1177876-le-live-streaming-le-low-tech-au-service-du-story-telling-de-la-proximite/</guid><dc:creator><![CDATA[Benoit Bergeaud]]></dc:creator><ccmbenchmark:content_author><![CDATA[Benoit Bergeaud]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Agence 1969]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item><item><title>Passer du Storytelling au Storymaking : une nouvelle dynamique du Marketing Digital !</title><link>https://www.journaldunet.com/collaboratif/1146202-passer-du-storytelling-au-storymaking-une-nouvelle-dynamique-du-marketing-digital/</link><description><![CDATA[<a href="https://www.journaldunet.com/collaboratif/1146202-passer-du-storytelling-au-storymaking-une-nouvelle-dynamique-du-marketing-digital/"><img src="https://img-0.journaldunet.com/QZHAdsr7n9QnoB24MLOLUzP7Ol0=/100x/smart/7a0b3516e3584a8695ddbf6e359c1309/user-jdn/32902.jpg" align="left" hspace="5" vspace="0"></a>L’ère du digital n’a pas seulement révolutionné la sphère des vecteurs de diffusion des contenus à la disposition des marques. Elle développe aujourd’hui un vivier de ressources créatives, en marge des professionnels.]]></description><pubDate>Fri, 07 Nov 2014 12:00:19 +0100</pubDate><guid>https://www.journaldunet.com/collaboratif/1146202-passer-du-storytelling-au-storymaking-une-nouvelle-dynamique-du-marketing-digital/</guid><dc:creator><![CDATA[Benoit Bergeaud]]></dc:creator><ccmbenchmark:content_author><![CDATA[Benoit Bergeaud]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Agence 1969]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>