<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Beno&amp;icirc;t Bergeaud : Dernier contenus</title><link>/account/benoit-bergeaud-17883</link><atom:link href="/account/benoit-bergeaud-17883" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 22 Apr 2026 00:33:22 +0200</pubDate><lastBuildDate>Wed, 22 Apr 2026 00:33:22 +0200</lastBuildDate><item><title>Influenceurs digitaux et marques : les liaisons dangereuses ?</title><link>https://www.journaldunet.com/martech/1155980-influenceurs-digitaux-et-marques-les-liaisons-dangereuses/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1155980-influenceurs-digitaux-et-marques-les-liaisons-dangereuses/"><img src="https://img-0.journaldunet.com/G4lNVvI-UF9Xf_U2A_CojMy_e8E=/100x/smart/d966737b094b431ea9a10d9774327617/user-jdn/10004585.jpg" align="left" hspace="5" vspace="0"></a>La relation est parfois complexe entre les marques et les influenceurs digitaux comme les blogueurs . Voici quelques secrets d'une communication digitale réussie.]]></description><pubDate>Wed, 03 Jun 2015 10:44:44 +0200</pubDate><guid>https://www.journaldunet.com/martech/1155980-influenceurs-digitaux-et-marques-les-liaisons-dangereuses/</guid><dc:creator><![CDATA[Beno&icirc;t Bergeaud]]></dc:creator><ccmbenchmark:content_author><![CDATA[Beno&icirc;t Bergeaud]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Agence 1969]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>