<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>David Edelman : Dernier contenus</title><link>/account/david-edelman-8158</link><atom:link href="/account/david-edelman-8158" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Tue, 11 Aug 2026 05:14:15 +0200</pubDate><lastBuildDate>Tue, 11 Aug 2026 05:14:15 +0200</lastBuildDate><item><title>La prochaine étape du marketing : l’exploitation de data après la vente</title><link>https://www.journaldunet.com/martech/1126846-la-prochaine-etape-du-marketing-l-exploitation-de-data-apres-la-vente/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1126846-la-prochaine-etape-du-marketing-l-exploitation-de-data-apres-la-vente/"><img src="https://img-0.journaldunet.com/WjfSM2Pm5GHy1p2a1kaiAbNEr90=/100x/smart/52c8babd647744a1a384f3fdc7ad6abd/user-jdn/20086.jpg" align="left" hspace="5" vspace="0"></a>La progression rapide des technologies NFC entraîne de nouvelles opportunités en termes de CRM : voici lesquelles.]]></description><pubDate>Thu, 29 Aug 2013 17:34:04 +0200</pubDate><guid>https://www.journaldunet.com/martech/1126846-la-prochaine-etape-du-marketing-l-exploitation-de-data-apres-la-vente/</guid><dc:creator><![CDATA[David Edelman]]></dc:creator><ccmbenchmark:content_author><![CDATA[David Edelman]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[McKinsey &amp; Co]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>