<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Erik Laurijssen : Dernier contenus</title><link>/account/erik-laurijssen-1356</link><atom:link href="/account/erik-laurijssen-1356" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 15 Apr 2026 15:26:53 +0200</pubDate><lastBuildDate>Wed, 15 Apr 2026 15:26:53 +0200</lastBuildDate><item><title>Le futur de la mesure marketing</title><link>https://www.journaldunet.com/martech/1030663-le-futur-de-la-mesure-marketing/</link><description><![CDATA[Quel est le futur de la mesure marketing (le fameux ROI) et comment l’optimiser avec les nouvelles plateformes de cloud marketing ?]]></description><pubDate>Wed, 04 May 2011 11:45:12 +0200</pubDate><guid>https://www.journaldunet.com/martech/1030663-le-futur-de-la-mesure-marketing/</guid><dc:creator><![CDATA[Erik Laurijssen]]></dc:creator><ccmbenchmark:content_author><![CDATA[Erik Laurijssen]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Luma International]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>