<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Germain Bos : Dernier contenus</title><link>/account/germain-bos-310</link><atom:link href="/account/germain-bos-310" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Thu, 18 Jun 2026 00:48:25 +0200</pubDate><lastBuildDate>Thu, 18 Jun 2026 00:48:25 +0200</lastBuildDate><item><title>Media ou performance ? Faut-il vraiment choisir ?</title><link>https://www.journaldunet.com/martech/1032913-media-ou-performance-faut-il-vraiment-choisir/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1032913-media-ou-performance-faut-il-vraiment-choisir/"><img src="https://img-0.journaldunet.com/hai3b7vfCwutT--rR_ys2H35p7k=/100x/smart/4871d44df0b84519b630b719bc40ba51/user-jdn/10170.jpg" align="left" hspace="5" vspace="0"></a>De plus en plus de grandes marques transfèrent vers les réseaux d’affiliation leurs activités de qualification de prospects ou de marketing relationnel.]]></description><pubDate>Fri, 29 Jun 2007 17:04:05 +0200</pubDate><guid>https://www.journaldunet.com/martech/1032913-media-ou-performance-faut-il-vraiment-choisir/</guid><dc:creator><![CDATA[Germain Bos]]></dc:creator><ccmbenchmark:content_author><![CDATA[Germain Bos]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Tradedoubler]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>