<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Gr&amp;eacute;goire Peiron : Dernier contenus</title><link>/account/gregoire-peiron-19899</link><atom:link href="/account/gregoire-peiron-19899" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 17 Jun 2026 16:58:32 +0200</pubDate><lastBuildDate>Wed, 17 Jun 2026 16:58:32 +0200</lastBuildDate><item><title>Programmatique : au delà du buzz word, de quoi parle-t-on ?</title><link>https://www.journaldunet.com/adtech/1166144-programmatique-au-dela-du-buzz-word-de-quoi-parle-t-on/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1166144-programmatique-au-dela-du-buzz-word-de-quoi-parle-t-on/"><img src="https://img-0.journaldunet.com/xAQbSaLO8Q0klk_qCYgFqHlSaak=/100x/smart/646a9dc3f0944218914c2417da1938b0/user-jdn/10008749.jpg" align="left" hspace="5" vspace="0"></a>Si ce sujet technologique peut parfois sembler ardu, il représente pourtant une formidable opportunité. Explications.]]></description><pubDate>Thu, 05 Nov 2015 15:50:10 +0100</pubDate><guid>https://www.journaldunet.com/adtech/1166144-programmatique-au-dela-du-buzz-word-de-quoi-parle-t-on/</guid><dc:creator><![CDATA[Gr&eacute;goire Peiron]]></dc:creator><ccmbenchmark:content_author><![CDATA[Gr&eacute;goire Peiron]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[DoubleClick - Google France]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>