<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Guillaume Faure : Dernier contenus</title><link>/account/guillaume-faure-140125</link><atom:link href="/account/guillaume-faure-140125" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sat, 22 Aug 2026 20:54:58 +0200</pubDate><lastBuildDate>Sat, 22 Aug 2026 20:54:58 +0200</lastBuildDate><item><title>Renforcer la relation client grâce au live shopping</title><link>https://www.journaldunet.com/retail/1515417-renforcer-la-relation-client-pour-contenir-les-couts-d-acquisition-grace-au-live-shopping/</link><description><![CDATA[<a href="https://www.journaldunet.com/retail/1515417-renforcer-la-relation-client-pour-contenir-les-couts-d-acquisition-grace-au-live-shopping/"><img src="https://img-0.journaldunet.com/rwfthVSrW3Y-I2F4Jv1BDj9_YGg=/100x/smart/818dd96f3fad44809e0bb12b1d5880c5/user-jdn/10039706-salon-tech-for-retail-guillaume-faure.png" align="left" hspace="5" vspace="0"></a>Entre déshumanisation du rapport vendeur acheteur, difficulté d'émerger sur des marchés concurrentiels et des coûts d'acquisition toujours plus élevés, le live shopping offre une voie différenciante.]]></description><pubDate>Fri, 07 Oct 2022 11:34:19 +0200</pubDate><guid>https://www.journaldunet.com/retail/1515417-renforcer-la-relation-client-pour-contenir-les-couts-d-acquisition-grace-au-live-shopping/</guid><dc:creator><![CDATA[Guillaume Faure]]></dc:creator><ccmbenchmark:content_author><![CDATA[Guillaume Faure]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Live me Up]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>