<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Jean-Baptiste Boubault : Dernier contenus</title><link>/account/jean-baptiste-boubault-4246</link><atom:link href="/account/jean-baptiste-boubault-4246" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Mon, 22 Jun 2026 06:09:27 +0200</pubDate><lastBuildDate>Mon, 22 Jun 2026 06:09:27 +0200</lastBuildDate><item><title>Pensez à intégrer le SMS dans vos stratégies Marketing</title><link>https://www.journaldunet.com/martech/1104960-pensez-a-integrer-le-sms-dans-vos-strategies-marketing/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1104960-pensez-a-integrer-le-sms-dans-vos-strategies-marketing/"><img src="https://img-0.journaldunet.com/FobGxRoGQe8FSZxhGBSCaDQ9slo=/100x/smart/3217a3d2e5ae4997a0b4b916e4bfd803/user-jdn/13830.jpg" align="left" hspace="5" vspace="0"></a>La hausse récente du SMS marketing fait partie d’un de ces phénomènes que beaucoup de gens peuvent assimiler à une mode rétro, mais elle a son explication.]]></description><pubDate>Tue, 04 Dec 2012 10:16:18 +0100</pubDate><guid>https://www.journaldunet.com/martech/1104960-pensez-a-integrer-le-sms-dans-vos-strategies-marketing/</guid><dc:creator><![CDATA[Jean-Baptiste Boubault]]></dc:creator><ccmbenchmark:content_author><![CDATA[Jean-Baptiste Boubault]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Splio]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>