<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Jimmy Barens : Dernier contenus</title><link>/account/jimmy-barens-142280</link><atom:link href="/account/jimmy-barens-142280" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sat, 05 Sep 2026 20:06:22 +0200</pubDate><lastBuildDate>Sat, 05 Sep 2026 20:06:22 +0200</lastBuildDate><item><title>Pour un parcours d'achat omnicanal, optimisez l'expérience de recherche</title><link>https://www.journaldunet.com/retail/1517049-comment-offrir-un-veritable-parcours-d-achat-omnicanal-grace-a-l-optimisation-de-l-experience-de-recherche/</link><description><![CDATA[<a href="https://www.journaldunet.com/retail/1517049-comment-offrir-un-veritable-parcours-d-achat-omnicanal-grace-a-l-optimisation-de-l-experience-de-recherche/"><img src="https://img-0.journaldunet.com/VBKiPXOwlOFWnI4QmpJBhAPcKgE=/100x/smart/17bd843c579641d0a16a47378571c828/user-jdn/10040103-jimmy-barens.jpg" align="left" hspace="5" vspace="0"></a>La recherche optimisée par l'IA permet de repenser le parcours d'achat à la frontière entre digital et physique pour assurer la résilience du retail.]]></description><pubDate>Tue, 22 Nov 2022 15:02:39 +0100</pubDate><guid>https://www.journaldunet.com/retail/1517049-comment-offrir-un-veritable-parcours-d-achat-omnicanal-grace-a-l-optimisation-de-l-experience-de-recherche/</guid><dc:creator><![CDATA[Jimmy Barens]]></dc:creator><ccmbenchmark:content_author><![CDATA[Jimmy Barens]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Yext]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>