<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Julien Binet : Dernier contenus</title><link>/account/julien-binet-206729</link><atom:link href="/account/julien-binet-206729" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sun, 27 Sep 2026 17:30:57 +0200</pubDate><lastBuildDate>Sun, 27 Sep 2026 17:30:57 +0200</lastBuildDate><item><title>Etre un Influenceurs en 2025 : entre authenticité et business, le grand écart ?</title><link>https://www.journaldunet.com/martech/1540691-etre-un-influenceurs-en-2025-entre-authenticite-et-business-le-grand-ecart/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1540691-etre-un-influenceurs-en-2025-entre-authenticite-et-business-le-grand-ecart/"><img src="https://img-0.journaldunet.com/BY7WvXtkk2GHDqwYST4BbMPAuf0=/100x/smart/93d92b0cf05d4ee0bccf77cb3707eb77/user-jdn/39519747-julien-binet.jpg" align="left" hspace="5" vspace="0"></a>En 2025, les influenceurs jonglent entre authenticité et business. Les marques veulent des pros, les fans du vrai. Un défi pour ces stars qui doivent rester elles-mêmes tout en gagnant leur vie !]]></description><pubDate>Wed, 16 Apr 2025 11:34:06 +0200</pubDate><guid>https://www.journaldunet.com/martech/1540691-etre-un-influenceurs-en-2025-entre-authenticite-et-business-le-grand-ecart/</guid><dc:creator><![CDATA[Julien Binet]]></dc:creator><ccmbenchmark:content_author><![CDATA[Julien Binet]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Webloyalty]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>