<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Laurent Langjahr : Dernier contenus</title><link>/account/laurent-langjahr-16880</link><atom:link href="/account/laurent-langjahr-16880" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sun, 14 Jun 2026 21:54:20 +0200</pubDate><lastBuildDate>Sun, 14 Jun 2026 21:54:20 +0200</lastBuildDate><item><title>Transformation des processus de fidélisation et de vente : la digitalisation n’est rien sans expertise métier</title><link>https://www.journaldunet.com/martech/1151704-transformation-des-processus-de-fidelisation-et-de-vente-la-digitalisation-n-est-rien-sans-expertise-metier/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1151704-transformation-des-processus-de-fidelisation-et-de-vente-la-digitalisation-n-est-rien-sans-expertise-metier/"><img src="https://img-0.journaldunet.com/MbrOLlrComtCebORXuUra5s1hL8=/100x/smart/c363581e997c414bbf22ca81ddf42e1e/user-jdn/10002578.jpg" align="left" hspace="5" vspace="0"></a>Au delà de l'outil, c'est l'expertise métier de l'entreprise qui lui permettra de mener à bien son projet de transformation digitale.]]></description><pubDate>Thu, 12 Mar 2015 14:29:22 +0100</pubDate><guid>https://www.journaldunet.com/martech/1151704-transformation-des-processus-de-fidelisation-et-de-vente-la-digitalisation-n-est-rien-sans-expertise-metier/</guid><dc:creator><![CDATA[Laurent Langjahr]]></dc:creator><ccmbenchmark:content_author><![CDATA[Laurent Langjahr]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[SeeQualis]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>