<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Marc Desenfant : Dernier contenus</title><link>/account/marc-desenfant-792</link><atom:link href="/account/marc-desenfant-792" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Mon, 01 Jun 2026 16:39:35 +0200</pubDate><lastBuildDate>Mon, 01 Jun 2026 16:39:35 +0200</lastBuildDate><item><title>De l’importance de ne pas devenir Google-dépendant</title><link>https://www.journaldunet.com/martech/1031907-de-l-importance-de-ne-pas-devenir-google-dependant/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1031907-de-l-importance-de-ne-pas-devenir-google-dependant/"><img src="https://img-0.journaldunet.com/w8Lgh_aCRFj801mvU8c37zNsPYU=/100x/smart/7cf9833b750244eeb0ee27a0253ab36a/user-jdn/10608.jpg" align="left" hspace="5" vspace="0"></a>Aujourd’hui, qu’est-ce que le marketing mix idéal ? Les mots-clés sont-ils les seuls à pouvoir générer des ventes ? La réalité est plus complexe !]]></description><pubDate>Wed, 03 Jun 2009 17:06:24 +0200</pubDate><guid>https://www.journaldunet.com/martech/1031907-de-l-importance-de-ne-pas-devenir-google-dependant/</guid><dc:creator><![CDATA[Marc Desenfant]]></dc:creator><ccmbenchmark:content_author><![CDATA[Marc Desenfant]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Come&amp;Stay]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>