<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Mathieu Dodergny : Dernier contenus</title><link>/account/mathieu-dodergny-9731</link><atom:link href="/account/mathieu-dodergny-9731" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sun, 16 Aug 2026 09:43:52 +0200</pubDate><lastBuildDate>Sun, 16 Aug 2026 09:43:52 +0200</lastBuildDate><item><title>Comment intégrer la délivrabilité au cœur de sa stratégie e-mail marketing ?</title><link>https://www.journaldunet.com/martech/1130862-comment-integrer-la-delivrabilite-au-coeur-de-sa-strategie-e-mail-marketing/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1130862-comment-integrer-la-delivrabilite-au-coeur-de-sa-strategie-e-mail-marketing/"><img src="https://img-0.journaldunet.com/ho1qU9w_TABzVATCCaIRLrMcayQ=/100x/smart/1df8656e791045baaf51320f3b6e482b/user-jdn/22814.jpg" align="left" hspace="5" vspace="0"></a>Les stratégies d’e-mail marketing ne cessent de s’améliorer sur les aspects de la connaissance client et de l’adaptation de l’offre de contenus et services. Cette démarche repose essentiellement sur la relation directe entre l’individu et l’annonceur.]]></description><pubDate>Fri, 08 Nov 2013 18:06:09 +0100</pubDate><guid>https://www.journaldunet.com/martech/1130862-comment-integrer-la-delivrabilite-au-coeur-de-sa-strategie-e-mail-marketing/</guid><dc:creator><![CDATA[Mathieu Dodergny]]></dc:creator><ccmbenchmark:content_author><![CDATA[Mathieu Dodergny]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Experian Marketing Services ]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>