<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Matthieu Gilli : Dernier contenus</title><link>/account/matthieu-gilli-191000</link><atom:link href="/account/matthieu-gilli-191000" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Fri, 18 Sep 2026 00:16:22 +0200</pubDate><lastBuildDate>Fri, 18 Sep 2026 00:16:22 +0200</lastBuildDate><item><title>Pourquoi les annonceurs doivent-ils repenser leur stratégie marketing digital ?</title><link>https://www.journaldunet.com/adtech/1532311-pourquoi-les-annonceurs-doivent-ils-repenser-leur-strategie-marketing-digital/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1532311-pourquoi-les-annonceurs-doivent-ils-repenser-leur-strategie-marketing-digital/"><img src="https://img-0.journaldunet.com/3oCTQCeazgCV1ccurRtFS-CPDT0=/100x/smart/e8609d64a956463cbf73c232cd6ce9bf/user-jdn/39506762-matthieu-gilli.jpg" align="left" hspace="5" vspace="0"></a>Les annonceurs doivent impérativement se tourner vers la valorisation de leurs propres données propriétaires]]></description><pubDate>Fri, 02 Aug 2024 10:35:54 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1532311-pourquoi-les-annonceurs-doivent-ils-repenser-leur-strategie-marketing-digital/</guid><dc:creator><![CDATA[Matthieu Gilli]]></dc:creator><ccmbenchmark:content_author><![CDATA[Matthieu Gilli]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[fifty-five]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>