<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Michael Jais : Dernier contenus</title><link>/account/michael-jais-17813</link><atom:link href="/account/michael-jais-17813" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 30 Sep 2026 15:34:12 +0200</pubDate><lastBuildDate>Wed, 30 Sep 2026 15:34:12 +0200</lastBuildDate><item><title>L’influence marketing, une opportunité plus qu’une menace pour nos métiers</title><link>https://www.journaldunet.com/ebusiness/marques-sites/1155081-l-influence-marketing-une-opportunite-plus-qu-une-menace-pour-nos-metiers/</link><description><![CDATA[<a href="https://www.journaldunet.com/ebusiness/marques-sites/1155081-l-influence-marketing-une-opportunite-plus-qu-une-menace-pour-nos-metiers/"><img src="https://img-0.journaldunet.com/z97CGNxVyvoUrNEmvjewJ9bQC2w=/100x/smart/62921d955b634d4184d62bed4cba33f2/user-jdn/10004408.jpg" align="left" hspace="5" vspace="0"></a>L'influence est la capacité de faire bouger les opinions, susciter des réactions et faire passer un message auprès d’une communauté ciblée. Pourquoi cet engouement pour l’influence ?]]></description><pubDate>Wed, 27 May 2015 17:11:27 +0200</pubDate><guid>https://www.journaldunet.com/ebusiness/marques-sites/1155081-l-influence-marketing-une-opportunite-plus-qu-une-menace-pour-nos-metiers/</guid><dc:creator><![CDATA[Michael Jais]]></dc:creator><ccmbenchmark:content_author><![CDATA[Michael Jais]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Augure]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>