<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Pierre Bessede : Dernier contenus</title><link>/account/pierre-bessede-22519</link><atom:link href="/account/pierre-bessede-22519" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Thu, 30 Apr 2026 02:06:18 +0200</pubDate><lastBuildDate>Thu, 30 Apr 2026 02:06:18 +0200</lastBuildDate><item><title>Devenir plus sociales : le défi des marques B to B</title><link>https://www.journaldunet.com/ebusiness/marques-sites/1177801-devenir-plus-sociales-le-defi-des-marques-b-to-b/</link><description><![CDATA[<a href="https://www.journaldunet.com/ebusiness/marques-sites/1177801-devenir-plus-sociales-le-defi-des-marques-b-to-b/"><img src="https://img-0.journaldunet.com/jbdiEToJvZJpJ-q0cwpWWZR6h0k=/100x/smart/b8d3aea096be4539b51204aad795c6e3/user-jdn/10014978.jpg" align="left" hspace="5" vspace="0"></a>Les marques B to B doivent répondre aux attentes du consommateur. Pour cela, elles sont dans l'obligation d'être de devenir de plus en plus sociales.]]></description><pubDate>Tue, 03 May 2016 14:13:48 +0200</pubDate><guid>https://www.journaldunet.com/ebusiness/marques-sites/1177801-devenir-plus-sociales-le-defi-des-marques-b-to-b/</guid><dc:creator><![CDATA[Pierre Bessede]]></dc:creator><ccmbenchmark:content_author><![CDATA[Pierre Bessede]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Socialy]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>