<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Rick Sherfey : Dernier contenus</title><link>/account/rick-sherfey-1131</link><atom:link href="/account/rick-sherfey-1131" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Sun, 21 Jun 2026 12:31:52 +0200</pubDate><lastBuildDate>Sun, 21 Jun 2026 12:31:52 +0200</lastBuildDate><item><title>Optimiser ses campagnes marketing multicanal en 7 étapes</title><link>https://www.journaldunet.com/martech/1031174-optimiser-ses-campagnes-marketing-multicanal-en-7-etapes/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1031174-optimiser-ses-campagnes-marketing-multicanal-en-7-etapes/"><img src="https://img-0.journaldunet.com/8ajmt8-fCFW4kJnKcgsnjhNJnKQ=/100x/smart/350459eb2eb44954b6a2978a80b8a587/user-jdn/10898.jpg" align="left" hspace="5" vspace="0"></a>A l'heure du marketing multicanal, comment identifier et engager le consommateur en fonction de sa valeur ? Comment construire la vision unique client ? Comment garantir la pertinence et l’efficacité de ses campagnes ?]]></description><pubDate>Wed, 21 Jul 2010 09:48:42 +0200</pubDate><guid>https://www.journaldunet.com/martech/1031174-optimiser-ses-campagnes-marketing-multicanal-en-7-etapes/</guid><dc:creator><![CDATA[Rick Sherfey]]></dc:creator><ccmbenchmark:content_author><![CDATA[Rick Sherfey]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Acxiom]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>