<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Simon Tanguy : Dernier contenus</title><link>/account/simon-tanguy-27187</link><atom:link href="/account/simon-tanguy-27187" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Fri, 01 May 2026 21:32:11 +0200</pubDate><lastBuildDate>Fri, 01 May 2026 21:32:11 +0200</lastBuildDate><item><title>Sachez préserver les bénéfices du programmatique</title><link>https://www.journaldunet.com/adtech/1209383-sachez-preserver-les-benefices-du-programmatique/</link><description><![CDATA[<a href="https://www.journaldunet.com/adtech/1209383-sachez-preserver-les-benefices-du-programmatique/"><img src="https://img-0.journaldunet.com/8fdXnIRmFr1acieuHu1nqyyHRMo=/100x/smart/67fc94d3e9ee41ea909dfad149331dff/user-jdn/10024354-anonyme-anonyme.jpg" align="left" hspace="5" vspace="0"></a>Le programmatique a prouvé sa pertinence pour les annonceurs et son intérêt pour les éditeurs. Des astuces permettent de le préserver des mauvais calculs !]]></description><pubDate>Tue, 15 May 2018 16:23:11 +0200</pubDate><guid>https://www.journaldunet.com/adtech/1209383-sachez-preserver-les-benefices-du-programmatique/</guid><dc:creator><![CDATA[Simon Tanguy]]></dc:creator><ccmbenchmark:content_author><![CDATA[Simon Tanguy]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Gamned]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>