<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>St&amp;eacute;phane Marlin : Dernier contenus</title><link>/account/stephane-marlin-24733</link><atom:link href="/account/stephane-marlin-24733" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 17 Jun 2026 03:04:17 +0200</pubDate><lastBuildDate>Wed, 17 Jun 2026 03:04:17 +0200</lastBuildDate><item><title>Comment relever les nouveaux défis de l’expérience client omnicanal ?</title><link>https://www.journaldunet.com/martech/1193280-comment-relever-les-nouveaux-defis-de-l-experience-client-omnicanal/</link><description><![CDATA[<a href="https://www.journaldunet.com/martech/1193280-comment-relever-les-nouveaux-defis-de-l-experience-client-omnicanal/"><img src="https://img-0.journaldunet.com/sLmYGlaJf09lMLin3tlnNF1mC6U=/100x/smart/c02243a07414444896efd37b60168979/user-jdn/10019343.jpg" align="left" hspace="5" vspace="0"></a>Les marques doivent réellement placer le client au centre de leurs préoccupations. La meilleure manière pour elles d'y arriver est de mettre en place une expérience client omnicanal, afin de proposer aux consommateurs une expérience pertinente.]]></description><pubDate>Mon, 27 Mar 2017 16:12:30 +0200</pubDate><guid>https://www.journaldunet.com/martech/1193280-comment-relever-les-nouveaux-defis-de-l-experience-client-omnicanal/</guid><dc:creator><![CDATA[St&eacute;phane Marlin]]></dc:creator><ccmbenchmark:content_author><![CDATA[St&eacute;phane Marlin]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[NGDATA]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>