<?xml version='1.0' encoding='UTF-8'?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:ccmbenchmark="https://www.ccmbenchmark.com/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Vihan Sharma : Dernier contenus</title><link>/account/vihan-sharma-12770</link><atom:link href="/account/vihan-sharma-12770" rel="self" type="application/rss+xml" /><language>fr</language><pubDate>Wed, 13 May 2026 01:26:18 +0200</pubDate><lastBuildDate>Wed, 13 May 2026 01:26:18 +0200</lastBuildDate><item><title>Améliorer l’efficacité marketing dans la distribution en optimisant les investissements</title><link>https://www.journaldunet.com/economie/distribution/1124778-ameliorer-l-efficacite-marketing-dans-la-distribution-en-optimisant-les-investissements/</link><description><![CDATA[<a href="https://www.journaldunet.com/economie/distribution/1124778-ameliorer-l-efficacite-marketing-dans-la-distribution-en-optimisant-les-investissements/"><img src="https://img-0.journaldunet.com/x_fzV-G9hM8R5HsQeJ70X-eb0gI=/100x/smart/158b51f1d04b4ec29d2d708138beed10/user-jdn/28417.jpg" align="left" hspace="5" vspace="0"></a>Pour accroître leur chiffre d'affaires, les organisations dépensent des sommes colossales dans des campagnes de publipostage, d'e-mail marketing ou de télémarketing. Or, des offres non pertinentes et des communications redondantes diminuent la rentabilité et peuvent faire fuir les clients.]]></description><pubDate>Fri, 14 Jun 2013 17:26:58 +0200</pubDate><guid>https://www.journaldunet.com/economie/distribution/1124778-ameliorer-l-efficacite-marketing-dans-la-distribution-en-optimisant-les-investissements/</guid><dc:creator><![CDATA[Vihan Sharma]]></dc:creator><ccmbenchmark:content_author><![CDATA[Vihan Sharma]]></ccmbenchmark:content_author><ccmbenchmark:content_author_company><![CDATA[Acxiom France]]></ccmbenchmark:content_author_company><ccmbenchmark:content_author_illustration>1</ccmbenchmark:content_author_illustration></item></channel></rss>