- Direction Développement Europe, Orckestra
As Business Lead for Europe of Orckestra, Sophie works with the retail industry and large CPG’s to deliver business growth with ecommerce. She collaborates on a continuous base with Orckestra Commerce Cloud product development teams to leverage value creation. With 20 years of experience in marketing, business development and strategic investment initiatives in grocery and CPG’s organizations, Sophie had a full set of go-to-market experiences in Europe, in North America and in global programs. Before joining Orckestra, Sophie has worked for leading companies in their industry, like Michelin, Unilever, Savencia food and dunnhumby customer intelligence. In the last 5 years, she led innovative customer-first digital commerce activities in retail, collaborating with European and US teams. She built her digital expertise from advanced personalization strategies grounded on big data and customer loyalty practices up to the delivery of omnichannel ecommerce services.