Chroniques de Laurene Deecke

Passionate about digital advertising technologies and always willing to know more, I have been working in Ad-tech companies for the last 8 years, dealing with industry key players, from sell-side to buy-side. I have been previously in charge of developing and strengthening strategic partnerships with premium and gaming Publishers across France and EMEA regions, with a strong focus on ad-monetization, branding advertising, and GDPR/CCPA compliance. Over the last 2 years I am focusing on developing & strengthening Publishers and Ad-Tech Partnerships among Showheroes Group focusing on the french market.

Voir le site web : Showheroes

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Dernières chroniques de Laurene Deecke

• SPO : pourquoi les outils seuls ne suffiront pas à réformer le programmatique

  Pour rendre le programmatique plus performant et transparent, les mises en place de stratégie SPO se renforcent. Le SPO doit aujourd'hui répondre à de nouveaux enjeux, économiques et écologiques.

  • DSP
  • SSP
  • Programmatique
  • Coût pour mille