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Chroniques de Malgorzata Kaliszewska
- Dir/Resp. Marketing-Communication, meviy
Fifteen years. Twelve markets. One consistent focus: marketing that actually moves things forward. I've built and run marketing across DACH, the UK, Poland, France, Italy, Spain, Benelux, and Central and Eastern Europe - from global structures and regional ones. The background: Industrial manufacturing, B2B engineering, health sciences, and financial services. Technical, heavily regulated, performance-driven. Not easy categories. That's shaped how I work. The work: Brand strategy. Product launches. Large-scale events. Digital demand generation. PR and communications. Multi-market team management. My role has rarely been limited to one discipline, and I've never wanted it to be. The approach: Proximity to execution. Strategy is only as good as what gets built from it. I stay close to the work because that's where decisions actually matter — not in the deck, but on the ground. Based in Germany. Previously Poland, the UK and Iceland.
Voir le site web : meviy